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Edmonton’s CFL franchise rebrands to “Elks”

Bradley Jones
By Bradley Jones

Formerly known as the Edmonton Eskimos before dropped the moniker in 2020, the CFL franchise will now be known as the Edmonton Elks.

The franchise officially unveiled the team’s new name and logo on Tuesday.


Up until Tuesday, the team was known as Edmonton Football Team until they had reviewed various naming options for the franchise.

Ownership removed the Eskimos nickname following a similar decision by the NFL’s Washington Redskins. Both teams got rid of the names following public pressure to get rid of their racist or stereotypical imagery.

Washington Football Team has yet to announce its new name and branding, instead opting for an unveil in 2022.

Bradley Jones
Bradley Jones
Delivering local news and sports in the East Kootenay since April 2016, Bradley now calls Cranbrook home. Born and raised in Airdrie, AB, Bradley graduated from Lethbridge College, and has been a journalist, news anchor and reporter since 2014. Bradley took on local News Director responsibilities when he moved to Cranbrook in 2016. He is now Vista Radio's Kootenay News Director, managing and overseeing all news operations at the company's five regional radio stations in Cranbrook, Creston, Nelson, Castlegar, and Grand Forks.

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